One Digital Media have successfully been managing the biggest digital menu board roll out in the quick service restaurant industry for the past couple of years. KFC have strategically decided to replace all print menu boards with digital signage screens and currently ODM have installed digital menu boards in 590 KFC outlets across the country .
The SPAR digital signage network started as an advertising based network for one of South Africa's most established and largest retailers. The network was launched in August 2007 and has been rolled out to 122 SUPERSPAR stores across the country. During the past 12 months One Digital Media have been converting the network to an retailer/ Customer communication network. One Digital Media wrote digital signage software that we are now rolling out to all SPAR venues and not just limited it to SUPERSPAR network.. Using the cloud based software the retailer can login online to his store profile, access themes and a cloud based digital product library owned by Hirt and Carter/ Fast Print. Using the web interface, product library and themes the retailer can create playlists and schedule content to his instore screens from anywhere in the world using any PC or Laptop with internet access.
One Digital Media has been Cell C's exclusive supplier of in-store Digital Signage solutions since October 2009 and to date there are 138 venues installed nationally. The solution comprises multiple customer engagement platforms ranging from standard screens playing Cell C promotions and deals, through to interactive touchscreens displaying deal information, as well as internet kiosks that allow the customer to search Cell C websites, as well as partner websites such as Red Mobile. ODM has also installed a full range of Phone and Tablet security devices. ODM has the first of the Interactive 46" Deal walls which will allow the customer to have an immersive in-store digital signage experience by giving the customer access to 'Hero' deals, the interactive Deal Builder, Phone specification comparisons and access to manufacturers websites.
Woolworths offers a unique shopping experience and is the only retailer in South Africa that has fashion, food, beauty and homeware under their own brand.
ODM has provided a platform for Woolies to express their core values of quality, integrity, style, innovation and sustainability and to its promise of offering high quality and exceptional value through our in-store digital signage network.
Screens in-store are strategically placed to make clients aware of current promotions, assisting with information regarding Woolworths Financial Services and general news about Woolies and the environment, keeping their customers informed and making their shopping experience a memorable one.
For Food Lovers Market we launched a digital signage network to create an engaging in-store shopping experience through strategically positioned screens at various key store sections such as the butchery, sushi bar, dairy section, fruit stop section, grill bar deli, and fish section. The in store screens inform and engage consumers while shoppers browse the store and make their purchasing decisions at these store specific zones, making it a more enjoyable shopping experience.
Le Creuset Have installed 42" screens in 18 stores across the country. Using ODM's Numbus digital signage software Le Creuset control their own network creating advertising on the fly to suite the occasion, be it seasonal promotions or product launches and schedule it to each store from their head office in Cape Town.
CapeNature Set up a new research facility and tourist destination on Bird Island in Lambert's Bay.
One Digital Media were approached to design and build a 46 inch interactive touch screen, highlighting attractions on Bird Island and featuring an interactive map.
Spur Steak Ranches has launched digital signage screens in to their restaurants, focussing on daily specials, partner promotions and showcasing local community involvement. Advertising screens are strategically placed to ensure that each diner gets the opportunity to view, but not to detract from an awesome family outing.
Country Road has travelled a long way since its beginnings in 1974 when it was started as a manufacturer and supplier of specialist casual cotton shirts. Re-launched in 2004 with a new modern identity, it is now a nationally and internationally recognised brand with operations in New Zealand, South Africa and Asia. It is in the business of the design, sourcing, retail, licensing and wholesale distribution of quality lifestyle products. Country Road was acquired by Woolworths Holdings in 1998. The successful trial of Country Road within Woolworths stores in 2008 has developed into an important and exciting expansion initiative for both businesses. Country Road is offered in 13 Woolworths stores with the first stand-alone store opening late 2009. One Digital Media handle all their digital signage and motion graphics needs.
One Digital Media has been appointed as Wimpy's digital signage partner for its restaurants across the country. To date, 173 Wimpy outlets have benefited from the Digital Menu Boards, and the digital menu boards are being rolled out to all the new look Wimpy stores. The digital menu boards have replaced the static menu's with engaging, eye-catching dynamic menu content. The 42 INCH screens display day part-specific menu's tailored to the relevant time of the day, and can feature store specific specials and event related messaging. The dynamic content allows Wimpy to draw attention to upsize deals and new specials, thereby driving basket size. Menu's and pricing can be changed at the touch of a button, bringing new menu printing and distribution to an end, thereby reducing logistical costs and contributing to a greener environment.
One Digital Media were contacted by BikeLife to design and build interactive kiosks, where shoppers can apply for finance on cycling gear from within a shop. Finance applications are sent from the remote kiosks directly to BikeLife who can contact the shoppers directly.
The touch screen also features video reviews of various cycle trails around the country.
Airtel Africa recently launched the EXPO centre in Gabon Africa, a technical and design flagship featuring 2 touch tables, 8 touch screens and 3 x 46 inch interactive deal walls. Shoppers are able to view the latest devices, browse the latest deals and even compare specifications of various handsets on offer.
One digital media supplied the digital signage hardware, designed and built the software monitor and are able to monitor and update the content from our HQ in Cape Town, South Africa.
The Makro Liquor network is comprised of a digital signage solution that includes a combination of large high-definition screens focussed on the high traffic environment of the Makro Liquor stores.
The digital signage network is an advertising network model, utilised to display advertising sold to various brands, as well as dedicated current Makro advertising.
Makro’s large customer base and sales volumes make this an attractive network for advertisers that want to strengthen their position in the alcohol market.
The ODM Makro Liquor Network effectively interrupts 1.7 million consumers per month at the critical point of purchase in 15 venues nationwide.
Large 42 INCH high-audience screens are placed at the store entrance and in-aisle to grab maximum shopper attention and to direct shoppers in their decision making process.
Currently, there are three categories of screens installed in Makro stores namely; Entrance Screens, Aisle Screens and Beer Fridge Screens.
Each category is targeted with different types and levels of advertising to best communicate our advertisers and Makro’s sales offerings to prospective customers.
The Cape Union Mart digital signage Network is an example of a client owned Network where the network content is owned by a single entity; in this case Cape Union Mart themselves.
The network comprises a large advertising screen installed at each till point and this screen displays a combination of specials, technical information and corporate social responsibility information.
Its aim is to be both informational and sales-oriented. Currently the network covers 69 stores, with each new store built being designed and built with Digital Signage as part of the standard specification.
Domino’s Pizza entered into the South African market in November 2014 with its first store in Rivonia, Gauteng. The planned digital signage rollout will see 150+ stores being built by the end of 2015.
The solution provided by ODM consists of three 50” digital menu boards displaying the current menus with eye catching animated digital content. Content for the digital menu boards is designed and supplied by
Domino’s advertising agency. The flexibility of the solution allows Domino’s to update the menus at any time in the unlikely events of stock outages, as well as to update menu items in reaction to
competitors in this increasingly aggressive Fast Food market segment.
A fourth screen has been supplied by One Digital Media, however this screen is managed by the Domino’s in-store POS system to display order status to customers.
To date, 18 Milky Lane venues have benefited from the agility and efficiency of digital menu boards.
The dynamic content allows Milky Lane to draw attention to upsize deals and new specials, thereby driving basket size. Menu’s and pricing can be changed at the touch of a button,
bringing new menu printing and distribution to an end, thereby reducing logistical costs and contributing to a greener environment.
The 42 INCH digital menu boards have replaced the static menu’s with engaging, eye-catching dynamic menu content.
The digital menu boards can display localised specials, and can feature local specials and event related messaging .
Mimco has successfully opened concession and stand-alone stores in South Africa. Mimco forms part of Country Road Ventures.
Their concession stores can be found located inside some of the existing Woolworths stores.
The 46” screen is strategically placed within the store design to display digital signage of all their accessories, hand bags, jewellery, etc.
Witchery forms part of the Country Road Ventures and the stores can be found inside some of the existing Woolworths stores.
Their stores are seen as concession stores (store-in-store). ODM and CRV strategically places the digital signagescreens within the store design to display their models wearing their latest clothing.
Some of the Woolworths stores also has a Witchery Kids concession store, which is dedicated to kids clothing.
City Chic is an Australian brand that has opened stores in South Africa to close the gap in the market for the 14+.
Their clothing is specifically designed to complement their look and give them that added feeling of looking beautiful.
ODM partnered with City Chic and installed a digital signage advertising network within their stores.
They are currently looking at expanding as the stores are only located in Johannesburg at the present moment.
Panarotti’s is part of the Spur Steak Ranches Group. Some of the stores has placed digital menu boards at their take-away section.
With the change to digital menu boards they can update their menus on a regular
basis and have store specific specials.
Panarotti’s is not an online managed network and they therefor update their menu’s by means of a USB.
Stadium Fast Foods first opened their doors in 1980. They are now looking to expand and give their venues a new look and feel.
They believed that in order to achieve this, digital menu boards would give them the look and feel that they were looking for. In each of their venues, they have installed
seven digital signage screens which display their menus. This has given the stores a crips new look and feel. They have opted for the fully managed software which they send ODM the content who
will in turn schedule it according to the clients request. Stadium Fast Foods has extremely competitive pricing and with having the capability for the menus to be changes at the touch of a
button, this allows them to stay one step ahead of their competitors.
Brewers was first established in 1997 and they now have 5 different Brewers stores in total.
In 2013 they opened a Brewers Family which is aimed at a family orientated venue. Because of this, they wanted to have something fun and exciting for their menu boards.
Brewers opted to go with four digital menu boards which have been animated to give the venue a fun and funky look and feel. The content that has been created for the venue is very eye-catching.
The digital menu boards have been integrated very well with the stores look and feel.
Brewers are constantly having new promotional items and there are a number of promos that they run for every day of the week. Because of this, they decided to go with the fully managed
digital signage solution where the menus can be changes at the touch of a button which has allowed them to stay one step ahead of their competitors. They also have quite an extensive menu and with having
digital menu boards, this allows them to display their menu items as well as their promotional items which in turn saves them a substantial amount on printing costs.
One Digital Media was approach by Transnet to tender for two different digital signage solutions. We were able to bid for the tenders and were very grateful to win both the tenders.
The one solution required us to connect 10 screens throughout the Transnet building at their Head Offices in Carlton Centre. We had to lay Lan cables from one central point to
multiple levels in order to connect the screens to their central server. The digital signage software that was used allows them to schedule content to all 10 screens from their central server.
The purpose of the solution is to schedule a number of different types data and use this as a tool to inform the workforce at Transnet.
The second solution that was awarded to One Digital Media was the installation of a 3 x 1 video wall and 2 x 55” portrait touch screen kiosks. These units have been installed at
their 3 main offices, Johannesburg, Durban and Cape Town. All these units are controlled from a central point at their head office in Carlton Centre. We used the same software that
was used for the other solution. The purpose of this digital signage solution is also to provide information to the work force at Transnet however it is not data intensive.
The content that is displayed consists of images and videos as well as informative information of what Transnet is currently undertaking.
The touch screen allows the staff at Transnet to get even more information by touching certain articles that are of interest to them and this in turn takes them to a page with more
Adega’s Restaurant has branched off to start a new franchise called Adega’s Express. One Digital Media has installed digital menu boards in all of their venues, currently 6 and growing.
The screens have helped to speed up the queuing as well as give the store a new, fresh look and feel.
In two of their flagship stores, Sandton City and Pavilion, they have installed video walls which show case their promotional items.
This has had a positive impact because the content is very large and extremely eye catching in the food courts.
The digital menus can be changes at the touch of a button which has allowed them to stay one step ahead of their competitors.
We have also installed outside of South Africa, this being at their venue in Nigeria and we are currently in the process of installing in Botswana.
Allied Mobile, one of the leading cellular companies in the world has opened 16 stores in Zambia. Each store has a digital signage solution consisting of a one screen which is used to push
promotions as well as the different product ranges available. The content is managed from Allied Mobile’s head office in South Africa where the content is sent through to each venue remotely
using One Digital Media’s digital signage software, Nimbus. At their head office, they have a screen set up so that they can monitor exactly what is playing on the screens in Zambia.
This has made is very convenient for Allied Mobile to manage the content as it is all done remotely and they no longer have to worry about printing and logistical costs from South Africa.
This has reduced the lead time of their promotions where they are now able to schedule the content from South Africa and have it displayed in all the stores in roughly 15 minutes.
The Nimbus solution has made it incredibly cost effective as well as extremely efficient in getting the necessary information to the different stores in Zambia.
One Digital Media is currently running a pilot at the LAPP Group Southern Africa Head Offices.
The digital signage solution that they decided to go with is the Nimbus solution which allows them to manage the content from their head office.
A screen has been installed in their reception area and they will be using the screen to send information to their cliental that are waiting in the reception area.
With having this software in place, they are able to send different types of information to the screen in a very quick and effective way.
They are also able to push messages to the screen and this has worked will when they have had clients coming for meetings and they are able to write a personal welcome message.
The solution here is all done remotely and they are able to schedule the information to the screen in less than 20 minutes.