A Drive-thru Marketing Channel focussed on local or store specific customers
TARGETED ADVERTISING INCREASES REVENUE!
As the QSR industry rapidly moves toward the effectiveness and efficiency of digital drive-thru menus, the costs are decreasing while the impact of localized marketing is increasing. Return on investment is top of mind – by focussing on Local Store Marketing (LSM) – positive ROI is a certainty. With digital menu boards moving toward automated machine learning content scheduling it stands to reason that the drive thru digital units need to be ‘linked in’ to the ecosystem.
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