A Drive-thru Marketing Channel focussed on local or store specific customers

TARGETED ADVERTISING INCREASES REVENUE!

As the QSR industry rapidly moves toward the effectiveness and efficiency of digital drive-thru menus, the costs are decreasing while the impact of localized marketing is increasing. Return on investment is top of mind - by focussing on Local Store Marketing (LSM)- positive ROI is a certainty. With digital menu boards moving toward automated machine learning content scheduling it stands to reason that the drive thru digital units need to be 'linked in' to the ecosystem.

Digital Drive Thru Benefits

Raise

Impact choice at the drive thru to upsell certain items.

Eliminate

Unnecessary expenditure and time on print.

Create

Flexible and dynamic marketing channel per demographic and store category, linked to LSM and digital menu boards.

Reduce

Missed revenue opportunities by proactive, store specific marketing.

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