Decreasing costs, better quality hardware and changes in customer expectations are driving change in the retail environment. Also, marketers want more! More flexibility, and more client engagement.
Everywhere from shopping malls, to corporate head office foyers and retail stores are embracing Indoor LED Marketing Displays. And why wouldn’t they? They have a much higher impact than traditional channels, save time and increase operational flexibility. And they don’t cost an arm and a leg anymore.
“In recent years in-store digital signage has evolved at high-speed and further innovations and advancements will continue to fuel this technology evolution in the retail space,” says Andrew Ridl, CEO of One Digital Media (ODM), the largest supplier of Digital Signage networks in Africa.
“Not only has technology improved and advanced dramatically, but it is has become more affordable, thus making it accessible to smaller brands”, adds Ridl. “Nowadays technology should be integrated into store design, and effective and relevant content should be used to enhance the customer journey.”
African Continent Media (ACM) is a Digital Signage Agency specialising in solutions tailored to the Fast Food, Banking, Services and Retail industries with specific operational interests across the African Continent. ACM is the exclusive partner of One Digital Media (ODM SA), the largest Digital Signage Agency in Africa, and has been contracted to manage all projects outside of South Africa. The relationship is a strategic one, where they are positioning themselves as Africa’s preferred digital display partner. This was necessitated by an increased demand for digital content throughout Africa and is backed by more than 15 years of experience in the digital display arena.
ACM was established in January 2015 to offer clients in Africa excellent service and support, at fair and reasonable prices. ACM’s structure ensures in-country partners are trained to be hardware, software, support and customer service specialists, within their respective geographies. Training is ongoing, physical and virtual (online), and supply partnerships facilitate their ability to offer first-rate service and quality at reasonable and acceptable price levels.