ONE DIGITAL MEDIA
Leading the technology evolution in retail
Digital Menu Boards
Interactive Touch Screen Units
Dynamic Media Creation
ODM is the largest supplier of Digital Signage in Africa, leading the technology evolution in retail
One Digital Media's Software based Digital Signage solutions to suit every environment
One Digital Media's Hardware solutions, from Digital Menu Boards to in-store screens.
The ODM design team are experts in Digital Motion Graphics and Interactive Design. We can assist your brand with a content strategy and media that will ensure longevity and client engagement.
What we do
Based on our client’s in-store challenges and current and future objectives, combined with our insights on effective in-store marketing solutions,
we develop a digital in-store strategy for our clients.
DIGITAL SIGNAGE NETWORKS
The combination of One Digital Media’s own proprietary solutions and access to a variety of leading industry partners’
offering ensures we can offer our clients a wide choice of solutions that can be fully tailored to their individual needs.
Our content scheduling department controls all the media and playlists on our networks and ensures that the right messages are sent to the right screen at the right time.
MAINTENANCE AND SUPPORT
Our dedicated technical support team and nationwide team of field technicians ensure that our networks run smoothly and possible issues can be tackled timeously and effectively.
MEASUREMENT AND FEEDBACK
ODM’s ability to track scanner POS data, means we can accurately and timeously analyse the effectiveness of campaigns.
In our monthly campaign debriefs, we will feed this information back to our clients and make recommendations to optimise campaigns.
SERVICES FOR EXISTING CLIENTS
Our client interface portal connects our clients to a wealth of ‘intelligence’ behind their digital in-store network,
through which they can access and control their network or digital in-store campaign.
2017 CEO Message: ODM CEO Andrew Ridl
All the best for 2017!
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What a year 2016 was and what a year 2017 is going to be! There was a slight respite at the end of last year from our retail clients (as they don’t install new systems in December) but the ODM team were kept on their toes with other projects. We have also had an incredibly fast start to 2017 and the ODM offices around the country are starting to feel like Virgin Health Clubs in January – very busy!
The business expansion in Africa is going well – with new sites being taken on in Ghana, Zimbabwe with forthcoming sites in Malawi. The consolidation of the industry in South Africa continues with our on-going acquisition plans and partnership deals. The growth of ODM services across the board will also ensure that ODM remains the largest supplier of Digital Narrowcasting services in Africa.
Our ambitious statement for 2017 is “our best year yet” and the dedicated ODM team has accepted that challenge!
“In the end, it's not the years in your life that count. It's the life in your years.” Abraham Lincoln
Maximizing the potential of Digital Menu Boards with Dayparting
Dayparting is the practice of dividing a day into several segments and directing different forms of programming , advertising or marketing material to each segment.
One Digital Media is all about the bigger picture, especially when it comes to optimising your visual marketing goals.
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In the same way traditional broadcast marketers apply the practice of dayparting on radio and television networks, in- store digital menu boards can be utilised in the same way. Just as audiences for radio and television changes throughout the day or week, visitors to Quick Service Restaurants (QSR’s) change and the menu items that are of interest to them change as well e.g. breakfast items are popular in the morning, more substantial but light meals for lunch or family type meals for the evening.
By using specially designed in-house software offered by One Digital Media, digital menu boards have the flexibility to suit your strategy.
Digital Menu Board Scheduling Strategy should serve the needs of your; clients, marketing team as well as your operational team.
At One Digital Media we deliver turnkey solutions and in-depth content strategies to best meet your visual marketing goals.
Dayparting can also be put in practice with digital signage solutions like corporate information, sales marketing and brand awareness screens.
Woolworths has taken their Digital Signage experience to the next level
ODM have partnered with Woolworths and installed a total of 13 different digital signage communication points ranging from Video Walls, to large format LED Displays at their new store in Rosebank (The Mall of Rosebank).
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This exciting store was launched on 25 September 2014
As you walk past Woolworths your attention will be drawn by the large 3m x 3m LED display. Inside, you will find a further 3 smaller LED displays, in the RE: Woman, RE: Men and Modern Woman sections.
In the Studio W Men and Woman section you will find 1 x 46” portrait screen. As you enter the food market, be sure to look out for the 46” portrait screen displaying all the specials and daily difference items. Furthermore, the Country Road group has concession stores within Woolworths; they have 2 x 46” portrait screens located at Witchery Woman’s section, 1 x 46” portrait screen at Witchery Kids and lastly 1 x 46” portrait screen at Mimco.
We congratulate Woolworths on yet another successful store launch and look forward to adding more of these solutions to other stores in the near future.
KFC's digital menu board network grows to over 5000 screens
One Digital Media (ODM), the largest digital signage company in South Africa, and KFC are on track to complete one of the largest digital menu board networks in the world. Currently, over 5000 digital menu boards have been installed for KFC YUM! in South Africa.
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An additional 1200 installations are planned over the next year.
The network, which comprises up to nine screens in each KFC store, has already been installed in 586 KFCs around the country and additional sites continue to roll out each month. Each screen serves as a menu board, and each screen or group of screens can be changed cost-effectively from a central point within a matter of minutes, providing immediate results.
ODM provides a turnkey solution 24/7 to YUM! and ODM services include procurement, warranty management, installation, maintenance and scheduling on behalf of YUM!
Le Creuset partners up with One Digital Media for synchronised brand digital signage solutions
Le Creuset, French manufacturer of enamelled cookware, has partnered with one of South Africa's leading providers of in-store digital signage solutions, One Digital Media (ODM), to showcase its products in a corresponding and scheduled manner across its national network of stores.
The centrally controlled digital signage display network will enable Le Creuset to simultaneously create awareness of brand promotions, in-store specials and product launches while showcasing its brand story to shoppers."
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The digital solution has been rolled out in 19 venues across the country with more to come before the end of 2013.
This unique solution will allow Le Creuset's marketing department to swiftly alter content displayed within any store via the organisation's head office in Cape Town. ODM's Nimbus Media Cloud software, which operates as the foundation for this solution, is web-based and can also be accessed by specific stores to run store/region specific promotions.
Cape Union Mart teams up with One Digital Media for digital signage
Cape Union Mart, well-known outdoor adventure store chain, has partnered with One Digital Media, the largest provider of in-store digital signage solutions in South Africa.
Cape Union Mart has a digital media network consisting of screens that are strategically placed in-store, showcasing brand specific information and promotional material. They needed a service provider that offered an affordable solution, as well as the delivery of after sales customer service and support.
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"We've been searching for a cost-effective and function-rich media solution for our in-store screens for some time. The existing provider was offering very little in the way of customer-service and in-store (hands-on) support and it was great to find a partner that ticks both these boxes, as well as many others," said Evan Torrance Director of Marketing, IT and HRD at Cape Union Mart.
Retail digital signage: Connecting the dots
Modern retail digital display signage solutions are evolving rapidly to meet the shift toward building retail spaces for the new super consumer, believes One Digital Media CEO, Andrew Ridl.
"There are few sectors that are quite as disposed to reinvention as retail. With a history spanning thousands of years, the business of selling goods to consumers has been forced to repeatedly adapt itself to changing environments and public expectations. In many ways, flexibility and agility are hardwired into this segment's corporate DNA.
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The modern retail environment is no different. Purchasing habits have evolved considerably since the days of small street markets and neighborhood grocers. The modern super consumer now expects retail outlets to be finely attuned to their personal changing needs, to respond in real time, and to offer pertinent information to allow them to (accurately) make a purchase decision."